A Decision Tree for the Ross 2014-15 Essays
I wanted to try something a bit different today when breaking down the new Ross essays, which is to post the decision tree I am going to be asking my clients to use this year.
Why would I just share this with the public, you might ask? In part because the real value of our services with Ross (unlike with some other schools) is going to be in implementation rather than in the setting of strategy - so I don't feel I am cheating my clients at all. Further, we just don't have that many clients select Ross, to be honest. This is confusing to me, as Ross is an amazing school and a true value pick ... but that's a column for a different time. Today, I want to present a really simple way to work through Ross' seemingly wide open essays. I'll be using one part common sense and one part program knowledge, but both are born out of lots of experience just being someone in this world (by "in this world" I mean working in "higher education" and with "people trying to maximize their lives and abilities"). Let's get into it.
Quick Thoughts on the HBS Essay
Unlike Columbia and Stanford, HBS did not make any changes to its essay from last year. As explained by Dee Leopold in her blog, they were quite simply happy with the content that this prompted generated. Those handful of people who have spoken to me on consult calls this year know that I predicted HBS would keep this essay and that it would be for this reason - I had a feeling this experiment worked well. This is because I watched the MASSIVE (all caps are necessary here) gulf between good and bad use of this space, among candidates.
A Decision Tree for Your Chicago Booth Presentation Essay
It's very rare that we blog at the height of the deadline season, but something is coming up a lot that a quick post might help people with - and that is what to do with Booth Essay 3 when your presentation isn't coming together like you want.
With the deadline bearing down, not everyone is able to make things happen exactly the way they want and the compulsion to use a "great essay" (from another school) rather than create a Powerpoint presentation is quite strong. However, there are many experts on record - including us, in our Booth Strategy Memo that all clients receive - saying that you basically must use a presentation format. So, what should you do?
Wharton Round 2 Applicants: Proceed With Caution
It is not often that we make any major strategic adjustments from Rd 1 to Rd 2 with any of the schools, because once we have them pegged, they don't tend to move around that much. However, we are issuing a Public Service Announcement today to Wharton Round 2 applicants: proceed with caution when it comes to laying out your post-MBA plans. If your goal is even remotely hard to achieve, we strongly advise reconsidering that goal as it relates to your Wharton application. Let us explain.