Amerasia Consulting Group | An Insightful MBA Admissions Consulting Blog | Amerasia Consulting

Adam Hoff

Fuel for the Wharton 2014-15 Essays

Fuel for the Wharton 2014-15 Essays

It's time to cover Wharton, as it looks like I've locked myself into a pattern of covering every school's set of essays. The common response to Wharton's new essay set (one of which is required, one is optional) is "another case of schools shrinking this essays!" This is technically true, as the total words went from either 1,000 to 900 (if you use the Optional) or from 1,000 to 500 (if you don't). However, the next leap is almost always "as schools continue to try to make things easier for applicants." I'm sorry, I simply don't buy that line of reasoning. Almost everyone who truly knows admissions knows that fewer words makes things harder, not easier. This is because it requires confidence and clarity to approach such a task, it requires concise and structured writing to execute it, and it makes it far less likely that you will "accidentally" come up with something great, just by virtue of spewing out words. Now, it might be a byproduct of the essay shrinking that it's easier on the readers or that a few people might (mistakenly) think it's easier to apply, but I highly doubt that is the intent.

A Decision Tree for the Ross 2014-15 Essays

A Decision Tree for the Ross 2014-15 Essays

I wanted to try something a bit different today when breaking down the new Ross essays, which is to post the decision tree I am going to be asking my clients to use this year. 

Why would I just share this with the public, you might ask?  In part because the real value of our services with Ross (unlike with some other schools) is going to be in implementation rather than in the setting of strategy - so I don't feel I am cheating my clients at all.  Further, we just don't have that many clients select Ross, to be honest.  This is confusing to me, as Ross is an amazing school and a true value pick ... but that's a column for a different time.  Today, I want to present a really simple way to work through Ross' seemingly wide open essays.  I'll be using one part common sense and one part program knowledge, but both are born out of lots of experience just being someone in this world (by "in this world" I mean working in "higher education" and with "people trying to maximize their lives and abilities").  Let's get into it. 

Quick Thoughts on the HBS Essay

Quick Thoughts on the HBS Essay

Unlike Columbia and Stanford, HBS did not make any changes to its essay from last year.  As explained by Dee Leopold in her blog, they were quite simply happy with the content that this prompted generated.  Those handful of people who have spoken to me on consult calls this year know that I predicted HBS would keep this essay and that it would be for this reason - I had a feeling this experiment worked well.  This is because I watched the MASSIVE (all caps are necessary here) gulf between good and bad use of this space, among candidates.

A Decision Tree for Your Chicago Booth Presentation Essay

A Decision Tree for Your Chicago Booth Presentation Essay

It's very rare that we blog at the height of the deadline season, but something is coming up a lot that a quick post might help people with - and that is what to do with Booth Essay 3 when your presentation isn't coming together like you want. 

With the deadline bearing down, not everyone is able to make things happen exactly the way they want and the compulsion to use a "great essay" (from another school) rather than create a Powerpoint presentation is quite strong.  However, there are many experts on record - including us, in our Booth Strategy Memo that all clients receive - saying that you basically must use a presentation format.  So, what should you do? 

Wharton Round 2 Applicants: Proceed With Caution

Wharton Round 2 Applicants: Proceed With Caution

It is not often that we make any major strategic adjustments from Rd 1 to Rd 2 with any of the schools, because once we have them pegged, they don't tend to move around that much.  However, we are issuing a Public Service Announcement today to Wharton Round 2 applicants: proceed with caution when it comes to laying out your post-MBA plans.  If your goal is even remotely hard to achieve, we strongly advise reconsidering that goal as it relates to your Wharton application.  Let us explain. 

5 Tips for Applying to NYU Stern for Round 1

5 Tips for Applying to NYU Stern for Round 1

We're going to try to get the blog up and running here in time to help people navigate these "late stage" b-schools and we'll start with NYU Stern as we pass along 5 tips that should prove helpful as you attack this MBA application.