What should we know about what Chicago Booth wants the world to see? How do they position themselves face to face with their competition? Let’s look directly at some of Booths latest marketing material and branding documentation. The new marketing manta is, “We are more than a business school. We are a business force.”
How to Get Into Chicago Booth - Essay Analysis and Q&A Discussion
The Chicago Booth Waitlist Video Assignment
Let's get into this Chicago Booth waitlist video a bit. It always causes people to feel tremendous stress when they see this option because they immediately think "how can I create an amazing video that will blow away the admissions committee?"
This is especially stressful when there are caveats like not having strong skills in areas like shooting film or editing or things of that nature. So the first ting to do is stop, take a breath, and reframe the entire operation.
A Decision Tree for Your Chicago Booth Presentation Essay
It's very rare that we blog at the height of the deadline season, but something is coming up a lot that a quick post might help people with - and that is what to do with Booth Essay 3 when your presentation isn't coming together like you want.
With the deadline bearing down, not everyone is able to make things happen exactly the way they want and the compulsion to use a "great essay" (from another school) rather than create a Powerpoint presentation is quite strong. However, there are many experts on record - including us, in our Booth Strategy Memo that all clients receive - saying that you basically must use a presentation format. So, what should you do?