MBA Candidates: Knives Down!
Yale SOM's 2015 Essays - Read the Fine Print
Today we are analyzing Yale's 2015 Essays ... sort of. What we are really doing is taking a look at them and using this essay set as a way to remind everyone to read the fine print when it comes to dealing with applications and even schools in general. I'm not blowing the whistle on some grand conspiracy or anything like that, but just illustrating that you can't take everything at face value. This is especially relevant at a time when applicants are killing themselves to try to hit Round 1 deadlines because an admissions officer "told them to," or when candidates make horrible errors in judgement based on the same logic. The truth of the matter is you have to keep your eyes open and use your own common sense when navigating this process.
Thoughts on MIT Sloan's 2014-15 "Essays"
Quick post today, because time is short and nobody wants to read the screed I had in mind for MIT's new "essays." Why the quotation marks? Because writing your own letter of recommendation is not an essay. It's a gimmick at best, and, if I'm being honest, a bit of a mockery at worst. Yes, people write their own employee assessment reports, which is a great cheat for supervisors (heck, I had a high school "world studies" teacher who figured out that he could just the class to teach itself - no joke), but that also precedes a discussion that can (and usually does) flesh out the exercise. It's hard to imagine a company making huge promotion or bonus decisions based solely on a self-written employee report, with no discussion to follow. I mean, come on. Yet that is what MIT is basically suggesting when they draw a comparison between what takes place in the office and what they are asking candidates to do on the application. It's such a weird, weird assignment. (Okay, so I went on a bit of a screed.) That said, there are three things to keep in mind that can make it not only doable, but a chance to shine.
Fuel for the Wharton 2014-15 Essays
It's time to cover Wharton, as it looks like I've locked myself into a pattern of covering every school's set of essays. The common response to Wharton's new essay set (one of which is required, one is optional) is "another case of schools shrinking this essays!" This is technically true, as the total words went from either 1,000 to 900 (if you use the Optional) or from 1,000 to 500 (if you don't). However, the next leap is almost always "as schools continue to try to make things easier for applicants." I'm sorry, I simply don't buy that line of reasoning. Almost everyone who truly knows admissions knows that fewer words makes things harder, not easier. This is because it requires confidence and clarity to approach such a task, it requires concise and structured writing to execute it, and it makes it far less likely that you will "accidentally" come up with something great, just by virtue of spewing out words. Now, it might be a byproduct of the essay shrinking that it's easier on the readers or that a few people might (mistakenly) think it's easier to apply, but I highly doubt that is the intent.
A Decision Tree for the Ross 2014-15 Essays
I wanted to try something a bit different today when breaking down the new Ross essays, which is to post the decision tree I am going to be asking my clients to use this year.
Why would I just share this with the public, you might ask? In part because the real value of our services with Ross (unlike with some other schools) is going to be in implementation rather than in the setting of strategy - so I don't feel I am cheating my clients at all. Further, we just don't have that many clients select Ross, to be honest. This is confusing to me, as Ross is an amazing school and a true value pick ... but that's a column for a different time. Today, I want to present a really simple way to work through Ross' seemingly wide open essays. I'll be using one part common sense and one part program knowledge, but both are born out of lots of experience just being someone in this world (by "in this world" I mean working in "higher education" and with "people trying to maximize their lives and abilities"). Let's get into it.
Quick Thoughts on the HBS Essay
Unlike Columbia and Stanford, HBS did not make any changes to its essay from last year. As explained by Dee Leopold in her blog, they were quite simply happy with the content that this prompted generated. Those handful of people who have spoken to me on consult calls this year know that I predicted HBS would keep this essay and that it would be for this reason - I had a feeling this experiment worked well. This is because I watched the MASSIVE (all caps are necessary here) gulf between good and bad use of this space, among candidates.
A Decision Tree for Your Chicago Booth Presentation Essay
It's very rare that we blog at the height of the deadline season, but something is coming up a lot that a quick post might help people with - and that is what to do with Booth Essay 3 when your presentation isn't coming together like you want.
With the deadline bearing down, not everyone is able to make things happen exactly the way they want and the compulsion to use a "great essay" (from another school) rather than create a Powerpoint presentation is quite strong. However, there are many experts on record - including us, in our Booth Strategy Memo that all clients receive - saying that you basically must use a presentation format. So, what should you do?
Ambiguity Equals Opportunity: The Story of the New HBS Application
Today we are going to talk about the new HBS application and what it means for applicants. We've already gone on record with our thoughts on how something like "this" (a school eliminating required essays) might impact our work as consultants, so this post is going to break down what this means for applicants. First, we are going to provide some context, to properly frame expectations.
Should You "Think Bravely" on Your Kellogg Application?
We just finished the Round 1 gauntlet (for the most part - yes, we're talking to you, NYU Stern applicants!) We noticed in the October flurry that many of our clients were concerned about Kellogg's new marketing slogan. In case you haven't noticed, Kellogg recently launched a new "motto" that reads: "Think Bravely: we believe that business can be bravely led, passionately collaborative, and world changing."
The introduction of this laboratory-cooked slogan caused much hand-wringing among Round 1 applicants, so now that we have a moment, we wanted to address it and help out those of you applying to Kellogg in Round 2. So, should you focus your applications on "Thinking Bravely"? Let's break it down.
5 Tips for Applying to MIT Sloan
MIT Sloan is one of "those" schools - the ones that seem to slip into the nooks and crannies of the admissions process. People don't talk about Sloan as much as its elite counterparts. Nobody immediately thinks about it in terms of being a top 5 program until you start digging and realize, wow, this program is insanely good.
Most importantly, because of its unique end-of-October deadline and equally unique two-round admissions process, we would wager that application quality on Sloan apps is far lower than on other top programs (which is a massive problem if you want to be admitted there). Candidates often don't even start on their Sloan apps until after the October 3-12 gauntlet of deadlines and then they race to finish because they fear waiting until the "last" round.
With those things in mind, we are breaking out another of our 5 Tips posts, with an eye toward improving the quality of Sloan applications.