personal values

Chicago Booth's Three Components You Need To Know

Chicago Booth's Three Components You Need To Know

What should we know about what Chicago Booth wants the world to see? How do they position themselves face to face with their competition? Let’s look directly at some of Booths latest marketing material and branding documentation. The new marketing manta is, “We are more than a business school. We are a business force.”

Thoughts on the new Booth essay question #2

Thoughts on the new Booth essay question #2

Read further for tips on how to approach the new Booth essay question #2. Be introspective. Share your passion and enthusiasm. Connect past experiences with future goals while exploring all facets of the school experience. Understand Booth's culture. Convey what you bring to Booth and its community. Capture your story.

Writing a Personal Statement

Writing a Personal Statement

Summertime is essentially MBA application prep season. While most people are jetting around the globe to sit by a lovely beach or visit a trendy city, MBA applicants are busy organizing themselves in anticipation of application release dates.  Writing a personal statement is a great way to kill the time.

A Decision Tree for the Ross 2014-15 Essays

A Decision Tree for the Ross 2014-15 Essays

I wanted to try something a bit different today when breaking down the new Ross essays, which is to post the decision tree I am going to be asking my clients to use this year. 

Why would I just share this with the public, you might ask?  In part because the real value of our services with Ross (unlike with some other schools) is going to be in implementation rather than in the setting of strategy - so I don't feel I am cheating my clients at all.  Further, we just don't have that many clients select Ross, to be honest.  This is confusing to me, as Ross is an amazing school and a true value pick ... but that's a column for a different time.  Today, I want to present a really simple way to work through Ross' seemingly wide open essays.  I'll be using one part common sense and one part program knowledge, but both are born out of lots of experience just being someone in this world (by "in this world" I mean working in "higher education" and with "people trying to maximize their lives and abilities").  Let's get into it.