Essay Writing

Fuel for the Wharton 2014-15 Essays

Fuel for the Wharton 2014-15 Essays

It's time to cover Wharton, as it looks like I've locked myself into a pattern of covering every school's set of essays. The common response to Wharton's new essay set (one of which is required, one is optional) is "another case of schools shrinking this essays!" This is technically true, as the total words went from either 1,000 to 900 (if you use the Optional) or from 1,000 to 500 (if you don't). However, the next leap is almost always "as schools continue to try to make things easier for applicants." I'm sorry, I simply don't buy that line of reasoning. Almost everyone who truly knows admissions knows that fewer words makes things harder, not easier. This is because it requires confidence and clarity to approach such a task, it requires concise and structured writing to execute it, and it makes it far less likely that you will "accidentally" come up with something great, just by virtue of spewing out words. Now, it might be a byproduct of the essay shrinking that it's easier on the readers or that a few people might (mistakenly) think it's easier to apply, but I highly doubt that is the intent.

A Decision Tree for Your Chicago Booth Presentation Essay

A Decision Tree for Your Chicago Booth Presentation Essay

It's very rare that we blog at the height of the deadline season, but something is coming up a lot that a quick post might help people with - and that is what to do with Booth Essay 3 when your presentation isn't coming together like you want. 

With the deadline bearing down, not everyone is able to make things happen exactly the way they want and the compulsion to use a "great essay" (from another school) rather than create a Powerpoint presentation is quite strong.  However, there are many experts on record - including us, in our Booth Strategy Memo that all clients receive - saying that you basically must use a presentation format.  So, what should you do?