Essay Strategy

Personalizing Your Interest in an MBA Program

Time for a quick blog post that comes from what I'm seeing each day, which is really rigid, hard-to-read Why School X sections.  I give the same note to every single client so now I'm giving it to everybody: the simplest and most important thing you can do to improve your Why School X portion of career goals essay is to personalize any and all content.  

What do I mean by "personalize?"  Simple: make anything you write about the school specific to you, your experience, your desires, or what you require from a program.  Never just state absolutes, generalities, or even known truths and facts - always make them personally-held viewpoints.  Examples are the best way to understand this (after the jump): 

MBA Candidates: Knives Down!

MBA Candidates: Knives Down!

PSA time. 

To all MBA Candidates out there, especially those of you racing to hit the HBS deadline on September 9th ... please, for the love, know when to set your essay down, put your hands in the air, and say "time."  I borrow from Top Chef and call it "put your knives down!"  It's that moment in the show when the buzzer has sounded and they have no choice but to put the chef's knife down, put their hands in the air, and accept that their dish is finished.  In our situation, there isn't a buzzer (yet), but we can still use the principle.  In fact, one of the great ironies of the Top Chef "quick fire" challenge that gave me this expression is that some of the best dishes on that show come because there IS a buzzer - it keeps the contestants from noodling and tweaking and, basically, ruining a great plate of food.  So ... how can we use this for our MBA apps? 

Thoughts on MIT Sloan's 2014-15 "Essays"

Thoughts on MIT Sloan's 2014-15 "Essays"

Quick post today, because time is short and nobody wants to read the screed I had in mind for MIT's new "essays." Why the quotation marks? Because writing your own letter of recommendation is not an essay. It's a gimmick at best, and, if I'm being honest, a bit of a mockery at worst. Yes, people write their own employee assessment reports, which is a great cheat for supervisors (heck, I had a high school "world studies" teacher who figured out that he could just the class to teach itself - no joke), but that also precedes a discussion that can (and usually does) flesh out the exercise. It's hard to imagine a company making huge promotion or bonus decisions based solely on a self-written employee report, with no discussion to follow. I mean, come on. Yet that is what MIT is basically suggesting when they draw a comparison between what takes place in the office and what they are asking candidates to do on the application. It's such a weird, weird assignment. (Okay, so I went on a bit of a screed.) That said, there are three things to keep in mind that can make it not only doable, but a chance to shine.

Fuel for the Wharton 2014-15 Essays

Fuel for the Wharton 2014-15 Essays

It's time to cover Wharton, as it looks like I've locked myself into a pattern of covering every school's set of essays. The common response to Wharton's new essay set (one of which is required, one is optional) is "another case of schools shrinking this essays!" This is technically true, as the total words went from either 1,000 to 900 (if you use the Optional) or from 1,000 to 500 (if you don't). However, the next leap is almost always "as schools continue to try to make things easier for applicants." I'm sorry, I simply don't buy that line of reasoning. Almost everyone who truly knows admissions knows that fewer words makes things harder, not easier. This is because it requires confidence and clarity to approach such a task, it requires concise and structured writing to execute it, and it makes it far less likely that you will "accidentally" come up with something great, just by virtue of spewing out words. Now, it might be a byproduct of the essay shrinking that it's easier on the readers or that a few people might (mistakenly) think it's easier to apply, but I highly doubt that is the intent.

A Decision Tree for Your Chicago Booth Presentation Essay

A Decision Tree for Your Chicago Booth Presentation Essay

It's very rare that we blog at the height of the deadline season, but something is coming up a lot that a quick post might help people with - and that is what to do with Booth Essay 3 when your presentation isn't coming together like you want. 

With the deadline bearing down, not everyone is able to make things happen exactly the way they want and the compulsion to use a "great essay" (from another school) rather than create a Powerpoint presentation is quite strong.  However, there are many experts on record - including us, in our Booth Strategy Memo that all clients receive - saying that you basically must use a presentation format.  So, what should you do?